Instagram has become a visual-based platform, and growing on it requires full-proof marketing tactics. It is difficult for brands and creators to create the audience they need, which brings into existence – social media experts. However, affording an entire team is often impossible, but it is no excuse to stay behind. We have listed some of the most useful Instagram marketing tactics to increase engagement on Instagram and get the audience you have been looking for! So, without further ado, let’s get started with the top Instagram strategies to help make your mark in the upcoming days!
Use An Instagram Business/Professional Profile
Instagram knows that growing on the platform can be difficult, but user traffic and content creators/businesses are essential to the social media platform. Thus, they came up with Instagram Business and Profile accounts, which offer access to exclusive features and perks. You will be able to use Instagram traditionally while enjoying the benefits created to help you grow. For example, people with a business/professional account can get detailed Instagram analytics on each post. Thus, brands can look at it and understand the type of content their audience likes. Understanding these analytics and metrics can help increase engagement on Instagram.
Optimise the Profile according to the Brand Personality
Your Instagram bio is the first thing people read before they decide whether to follow you or not. You must convey your personality and brand identity in just 150 characters, which can persuade people to follow. Other than that, some other fields that you need to optimize include –
- Username – Your username plays a crucial role when someone searches in the Instagram tab. Optimizing your username to something short but memorable can make it easier to be found.
- Name – Attaching a keyword or your role can help you get found through the search bar. For example, if your name is written on Instagram as ‘Jack | Content Writer,’ there is a high chance that your profile will show up when someone types in ‘Content Writer’.
- Category – Your profile’s category will help people understand what needs you can fulfill and your role in the industry. It can also be displayed on your profile.
- Contact and Call-to-Action buttons – If you are a freelancer, the contact button should redirect to your email allowing prospective clients to find you. In the case of businesses, it should redirect to their Customer Support team. Additionally, the Call-to-Action buttons are a great way to help followers start interacting right away!
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Market Using Instagram’s In-Built Tools
Instagram’s analytics tools offer a compact view of one’s impressions and engagement breakdown. You will understand which social media strategy is working or needs improvement. It also gives you a detailed breakdown of your audience’s demographics, which helps in planning a fool-proof Instagram strategy to reach a larger audience. You can access features like Instagram Ads and other in-depth analytics tools for a clear idea. Additionally, Instagram also displays your posts based on the highest engagement to understand your audience’s preferred content type.
Create Visually-Aesthetic Content
Instagram is a visually-focused platform and your posts need to look compelling to attract your audience. It is understandable if you cannot get professional photography or videography services, but well-lit, composed, and focused pictures/content can help attract a large audience. In case you will be posting infographics and other media, producing crisp content is crucial. Ensure that your post uses different visual methods and conveys a story. You can buy Instagram followers to get more feedback on these and create future content.
Encourage User-Generated Content
User-generated content (UGC) is a great way to post make new posts without dedicating time and effort. Moreover, UGC helps create trust and build brand relationships with existing customers. It also helps add authenticity and an unplanned twist to your feed that helps increase engagement on Instagram.
Create Descriptive Captions
Other than being a visual-based platform, Instagram’s audience does read the captions once engaged. Ensure that your captions do not let you down and help keep up the enthusiasm the visuals created. You could buy Instagram views to get more authentic views on your content.
Conduct Hashtag Research
Hashtags also help posts reach new people and are a great way to increase engagement on Instagram. Conducting due hashtag research and using at least five hashtags per post can help encourage audience response. Keep in mind that the hashtags should be related to your industry and target audience.
Instagram growth is easy with the right tips and resources. An authentic and compact marketing plan can help you grow further and achieve new heights. We hope you learned some useful social media strategies from the article and will be able to kickstart your path to a better brand identity!